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Here's a breakdown of different TAM estimates:
- Research and Markets: Forecasts the TAM to reach USD 44.7 billion by 2027, driven by rising travel demand, technological advancements, and increasing online travel bookings.
- Grand View Research: Estimates the TAM to be USD 18.4 billion in 2022, with a CAGR of 14.2% expected to reach USD 45.1 billion by 2030.
- MarketsandMarkets: Projects the TAM to grow from USD 14.5 billion in 2022 to USD 24.2 billion by 2027, attributing this growth to the adoption of cloud-based solutions and mobile travel apps.
Here's a breakdown of different SAM estimates:
- Backpackers: Estimate the percentage of Tripadvisor, Yelp, and Viator users who identify as backpackers seeking off-the-beaten-path experiences. Research suggests the global backpacking market is around USD 70 billion, with online penetration growing. You might assume 10-20% of these users fall within your target segment, translating to a potential SAM of USD 7-14 billion.
- Thrill-seekers: Research adventure travel market size (estimated at USD 320 billion) and online booking trends. Assume 5-10% of these users align with your target, resulting in a potential SAM of USD 16-32 billion.
- Jet setters: Analyze the luxury travel market size (estimated at USD 1.3 trillion) and online booking trends for highend experiences. Assume 2-5% of these users fit your target, potentially leading to a SAM of USD 26-65 billion.
Here's a breakdown of different SOM estimates:
- US backpacking market size: Estimated at USD 8 billion annually, with online booking penetration growing.
- Target segment percentage: Assume 15-20% of US backpackers align with your focus on off-the-beaten-path experiences. This translates to a potential SOM of USD 1.2-1.6 billion.
- US adventure travel market size: Estimated at USD 118 billion annually.
- Target segment percentage: Assume 5-10% of US adventure travelers seek experiences catered to your platform. This leads to a potential SOM of USD 5.9-11.8 billion.
The Market
CAGR of 14.2% is expected to
reach USD 45.1 billion by 2030.
TAM
$18.4B
Global Travel and Tourism software market
SAM
$7B
Target market for Thrill-seekers,
Backpackers, and Jet Setters
SOM
$1.2B
US Based consumers within
our Target Market.
Financial Projections
